Lululemon--- You think it is just about yoga and running? Well, it’s about so much more. It’s become a
lifestyle for me and millions of others and a very comfortable one at that! You
need to try it. We know it’s pricey and
that there have been some merchandise manufacturing malfunctions causing “see-through”
bottoms. However, Lululemon has transformed athletic wear into “athleisure,” a
combination of athletic and leisure clothing that works for everyone whether
you are making a transition from down dog to dinner or from running to relaxing
or just hanging out. And, the style is
here to stay. Lululemon is one of my
favorite stores and whenever I wear Lulu socks, underwear, pants and tops or
just accessorize with a soft scarf or headband, I feel confident. It is always a fun shopping experience
looking through the stylish apparel. For me, the value of how I feel in the
clothes outweighs the sticker shock. And, they wash easily and last forever.
These are a pair of my favorite funky pants for casual wear or for exercise!
Working out is a major part of my life but it’s usually a more painful
activity than a pleasurable one. This might sound trite but I am more motivated
to exercise when I put on my Lululemon gear because it increases my self-esteem
and confidence (Babin/Harris 117). Lululemon got its start as a yoga clothing
brand and its versatile and classy apparel is what inspired me to try yoga. I
go to yoga practice at least twice a week at the Center for Yoga in Ann
Arbor. Belonging to a yoga studio and
seeing the same faces creates a communal environment. In this microculture, everyone connects
through peace, serenity, stillness and a passion for focus. Almost all wear some article of Lululemon
clothing regardless of their size or shape. Wearing Lulu makes me feel like I
belong.
This move is the "Crescent Lunge."
The clothes have utilitarian value (Babin/Harris 29). They are
designed to wick away sweat and absorb odor making them perfect for exercise.
Most of the styles are tight fitting but very comfortable, allowing a great
range of movement. Whether practicing hot yoga or running, wearing Lulu is
ideal. And if you are studying, shopping, relaxing, traveling or going to class,
the apparel is extremely fashionable and comfy.
Lululemon is well-recognized and respected as a brand, usually associated
with people who spend a lot of money for a casual and stylish look. Perhaps I
shouldn’t admit it but brands do play a big part in my decision making process
and Lulu’s brand personality of excitement and sophistication appeals to me (Babin/Harris
111). I feel like can accomplish so much
more when wearing the clothes. The brand image keeps me coming back for more. Who would have thought such a simple logo could
bring so much pleasure. Check out this Youtube link below to see other’s
opinions on the brand.
http://www.businessinsider.com/yoga-pants-lululemon-reebok-athleta-price-value-2015-1
http://shop.lululemon.com/home.jsp
