Do think Lulu clothes are just for women? Well, you are wrong! MEN, don’t be shy, you need to try Lululemon
too. I know that as a man it may painful
for you to walk into a store you think is for women only. It’s probably similar
to how you feel going into a nail salon or cosmetic counter with your
significant other. As that awkward
feeling comes over you and the masculinity
drains from your body when you enter a Lululemon store, your embarrassment
because you believe you are in a store exclusive to women yogis, could not be
further from the truth (Babin/Harris 174).
Get over it! Lulu’s men’s clothes, like the women’s are superior for
working out and for hanging out. The store’s stereotype of being very feminine needs to be changed (Babin/Harris
174).
Get the Funk out of Here Shirt - made with sweat-wicking fabric!
The clothes form perfectly to the male body, with an inner layer of
support in the shorts and pants for added comfort and are manufactured with lightweight material that keeps you cool and
eliminates the stench that lingers in other brands. My 55 year-old dad has been
wearing Lululemon for years and as an avid exerciser who sweats profusely, he
has always boasted about the benefit and style of Lulu men’s fabrics. His positive
attitude towards Lululemon comes from
a utilitarian function (Babin/Harris
122). The brand is apart of his lifestyle
(Babin/Harris 113). I used to feel
embarrassed when he was wearing Lulu until I became part of the brand community and realized the
importance of having high quality
fitness apparel that washes well, lasts forever, is comfortable and looks
amazing (Babin/Harris 148; 250). The “men trend” for the Lulu brand is growing and
with just for men stores opening next year there will be more styles and masculine
store designs.
ABC Pant - Designed with all-day comfort and performance in mind
I have started to notice more and more men wearing Lulu apparel at the
gym and many who practice yoga wear Lulu. I still don’t see many shopping in Lulu
stores so I assume women are buying them Lulu as gifts. Merchandise options for
men are more limited than for women however that will be changing. Some of my
guy friends say the Lulu logo is too feminine. Maybe Lulu will forgo or change
the logo to build more masculinity into its brand. Regardless of the logo, with
our health conscious craze and our “athleisure” choice of fashion style, men,
you should take the plunge and take advantage of the apparel that is available
at Lululemon stores. Once you experience the Lulu difference, you will keep
going back for more. I am sure you will receive a positive disconfirmation after wearing the clothes (Babin/Harris
279). Plus as an added bonus, women love men who wear Lulu so start shopping
now!!
Lulu for men: http://shop.lululemon.com/products/category/men?mnid=mn;USmen
