And women, you think you do have to be in your teens, twenties or thirties
to wear Lululemon clothes? That is another myth about Lulu clothes. My mother’s perception is a good example of this falsehood. As a 53 year old average size women who has
always shied away from Lulu clothes thinking they belong in an age-based microculture for younger women
and were too tight fitting for women her age, she was faced with a dilemma of
what casual clothes to bring on a last minute vacation she planned to warm and
sunny Scottsdale, Arizona (Babin/Harris 191). Since I am in
her primary group and am one of her opinion leaders, she called me in a
panic because like so many of us, her summer clothes were too tight due to winter
weight gain (Babib/Harris, 148; 161). I convinced her to try Lulu, specifically the Pace Setter four-way
stretch skirt with subdued ruffles which cover the behind.
Pace Setter Four Way Stretch Skirt
Reluctantly she ventured into the store to
participate in acquisitional shopping after
being frustrated from the lack of summer clothing choices in the department
stores this time of year (Babin/Harris 221). She fell in
love with the skirt. She bought it in
the tall size, which, even for people who are not tall, gives length to the
skirt and makes it more appropriate for middle-aged women. It can be worn with any
type of top and sandals and serves just about any purpose. The helpful sales
people matched it with an adorable and comfortable shirt, the Roll Around Tee.
It created a stylish casual outfit for wearing during the day or into the evening
or just to lounge around in at a pool. For fifty-eight dollars for each item,
these are must haves and look great no matter what your age!
Roll Around Tee
Her other notable purchase was stylish pants
called the Yoga Party Pant, which gather at the ankle and are extremely
flattering and perfect for evening wear with high heels. No one would ever know
these are Lulu clothes other than if the small logo is spotted. The great experience that my mother had in the
store helped strengthen her relationship
quality with the
brand and the flattering fit of the clothes really helped
increase her self-esteem (Babin/Harris, 303; 117).
Yoga Party Pant
Pre-conceived notions that Lulu clothes are a part of an age-based microculture and should only be worn by younger women needs to
change. I have heard my mother’s friends say they cannot wear Lulu clothes
because they are “too old” or “not thin” enough. That is not true! Lulu clothes are designed for younger and
older women. They have their own microculture that is based around exercise and health, not age (Babin/Harris, 195). My mom told me she received
tons of compliments on her new Lulu clothes. She is thrilled with the feel of
the fabric and how well they wash. So for all you skeptical Lulu women, `please
check these styles out and more. There is something for everyone.
Sources:
1) Babin, B., & Harris, E.
(2014). CB: Consumer behavior : Student edition 6 (Student
ed.)
2) shop.lululemon.com
